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Three reasons why the Amazon Kindle Fire could be a hit

You probably already know that the Amazon tablet we have heard so much in the last couple of months has finally been officially announced and will start shipping in a matter of weeks. This is supposed to be quite a hit, according to all the speculation going on right now. In the following lines we will present three reasons why the Amazon Kindle Fire could actually be the first ‘’iPad killer’’, based on reports from Retrevo.

First of all, though, we should say a couple of things about Retrevo.com, their activity and their data’s reliability. Retrevo.com is a leading consumer electronics shopping site that helps people discover, evaluate and buy electronics that meet their needs.

In other words, Retrevo is a very important electronics review site that uses the science of online product discovery with the help of artificial intelligence that analyzes real-time data from across the web. From time to time, Retrevo publishes research about consumer’s needs and this is actually what we are dealing with here.

And now, after a probably too long introduction, let’s get down to the reasons why the Amazon Kindle Fire could become successful, according to the latest Retrevo research:

Cheap is better, according to technology enthusiasts nowadays.

Cheap is better, according to technology enthusiasts nowadays.

  • The price. While it is pretty normal and logical for electronics consumers to be interested in getting the best performance for the lowest costs, this has become even more obvious after HP Touchpad’s fire sales. Now, according to Retrevo, 79 percent of people interested in a tablet right now would go for an Android-based gadget if it would cost less than 250 dollars. The Fire starts at only 199 bucks, which means that Amazon should get ready for some important sales right away.
Even though Amazon has not produced a high-end tablet until now, they have managed to build a very strong brand.

Even though Amazon has not produced a high-end tablet until now, they have managed to build a very strong brand.

  • The brand. Aside from the price, what is the first thing we all are interested in when buying an electronics device? Many of you would probably say the performance or the technical specs. However, the vast majority would say that in fact the name of the device is the tie-breaker in most cases. A well-established and respected brand is likely to be more important than a speedier processor or a higher-resolution screen, and that is a reality. According to the surveys on hand, Amazon is a well-established brand, clearly surpassing names as Samsung, Motorola or HP.
While the iPad is set to be the tablet market's leader for years to come, the Amazon Kindle Fire could become a dangerous number two.

While the iPad is set to be the tablet market's leader for years to come, the Amazon Kindle Fire could become a dangerous number two.

  • The consumer’s desire for new. Even though the iPad and the iPad 2 are the clear leaders of the tablet market right now and almost no one can find something very wrong with Apple’s products, the technology fanatics are always trying to get their hands on something different. That is probably why only half of Retrevo’s respondents stated that they are planning to buy an iPad this year and 21 percent of them indicated that they want an Android tablet. Also, keep in mind that this survey was conducted before the Fire’s exact features and price being officially announced, which means that the percentages could well have modified in the meantime.

All in all, it is becoming clearer and clearer that, even though Apple’s supremacy is not set to be overthrown just yet, there is a place for an affordable and powerful slate on today’s market to become a strong and successful number two. Could that be the Amazon Fire? Most definitely! Will it be the Amazon Fire? Well, let’s wait for it to start shipping and we will see then…




About the Author
Adrian
Adrian is an editor for several websites, trying to combine his passions for sports, politics and technology. He’s a Foreign Languages graduate, specializing in Japanese and Portuguese, but loves most the language of Shakespeare, Jon Bon Jovi and Steven Gerrard. Adrian is also a social media fanatic, spending most of his free time blogging and tweeting.


Last updated: November 1, 2011 | Published: September 29th, 2011
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